Insights with hana
- 1. Women’s Football Overall Revenue : £423 million
- 2. Highest Earning Clubs: €13.4m
- 3. Top-Earning Players and Average Income : £417,000 and £47,000
- 4. Some interesting comparisons
- 5. Summary
There's often skepticism surrounding whether women's football can truly make money. Well, the truth is, women’s football are making money, but it is not a big money. Let’s look at the date sorted by hana football.
1. Women’s Football Overall Revenue :
The revenue of women's football is on the rise, yet it still falls short of the immense scale of men's football.According to Deloitte 'football money league' , by the year 2024, it is expected that the global revenue of women's football will exceed an astonishing £423 million (€500 million).
2. Highest Earning Clubs:
Barcelona's Femení unveiled a remarkable revenue of €13.4m for the 2022/23 season, seeing an impressive year-on-year surge of 74%. Followed by Man united women at €8m and real madrid femenino €7.4m. The Barcelona Femení has been the world's highest-earning club for the past three years ( €13.4m in 2023, €7.7m in 2022, and €5.51m in 2021 ), while Manchester United, Arsenal, and Chelsea have taken turns to become the most profitable clubs in the WSL. (source: Deloitte & givemesport)
2023 ©️ Deloitte
2022 ©️ Deloitte
3. Top-Earning Players and Average Income
Obviously, players like Alex Morgan, Megan Rapinoe, and Sam Kerr have secured lucrative contracts in the world, and they deserved. Kerr reportedly earns around £417,000 annually, tailing by Alex Morgan at £375,000 and Megan Rapinoe at £373,000.
One the other hand, the average salary in WSL £47,000 and the lowest pay is £20,000 in 2023. (source: statista). In the NWSL, the average annual salary is £43,000, and the La Liga players earn an average annual income of £34,000. (source:Sky news & NWSL soccer)
Let’s get back to the question you initially asked, "Does women's football make money?" Yes, indeed, it does make money. However, if you look at the comparisons that follow, you'll realize that there's still significant room for growth in the women's football market.
4. Some interesting comparisons
Matchday, broadcast, commercial, and prize money sources are the primary revenue streams for all women's football clubs. Therefore, we can explore the future potential of the women's football market by comparing ticket prices, broadcasting revenue sharing, and prize money between men's and women's football.
The cheapest WSL tickets are for Manchester United and Liverpool, priced at £6 per adult, while the most expensive are for West Ham United and Reading at £12 each. However, do you know how much the cheapest ticket in the Premier League is? £44. Season ticket prices for the Big 6 clubs are all above £1000. (source: fourfourtwo & the standard)
